Entries in retail (4)
'because we can' of West Oakland
Last week, a friend of mine turned me on to what’s now my favorite discovery this year, a design-build studio in West Oakland called Because We Can. They are one of the most creative and forward thinking design organizations I know of. Unlike the uber polished design firms I’m used to seeing, BWC is scrappy, raw and real. From their site:
We specialize in creating a space, piece, or environment that is unique to you yet affordable, productive and environmentally friendly.
Our goal is to create truly inspiring, and creative spaces, furniture and buildings.
And the best thing: our rates are reasonable because of our small size and big technology.
So what’s Design Build? It’s a great concept that uses a collaborative team of designers, artists, creatives, fabricators, and builders to help design, manage, fabricate, produce, execute, and hire other professionals as required to accomplish a goal.
The following are three of my favorite BWC projects…
Reclaimed Lumber Benches
I’ve been wanting a bench like this for as long as I can remember. I’ve always loved this style, but I’ve never had a place big enough. Funny how it turns out they’re the perfect design style for creating sustainable furniture.
In order to achieve the best sustainable outcome for these gorgeous benches, BWC created each bench 20ft in length, keeping the material mostly in its found state (long huge planks of reclaimed wood).
I always feel inspired when I witness the natural cycle of ‘need’ becoming ‘desire.’
Interactive LED Coffee Table
This interactive table has LED twinkling stars that are constant, but it can sensor motion that is above it and responds by changing to constant ambient light. Movement will cause a rippling light effect from the 480 super-bright white LEDs below the surface.
Really cool idea I’ve seen only in concept prior to this.
More good stuff. The fabrication of this design uses 100% sustainable material, water-based finish and LED bulbs, which uses only 30 watts of power in full active mode.
Victorian Steam Punk Interior Design
Not many people know what steam punk is all about, and most likely, they’ll reference this trend to fashion. Of course, BWC has managed to evolve the concept into a space design, up the cool factor with the Victorian twist, and execute the idea into a very fun and unique office environment.
I read on their blog they’re looking to hire someone interested in internship or part-time work. Qualifications include ability to use tools, desire to build big things and beer drinking skills. I’m almost tempted to apply.
roots ring

The Roots Ring was inspired by the designer’s grandmother and how family roots run deep. From the Beautiful Things collection at Oakland-based Akiba, the hand-crafted ring is available for $160.
via Oakland Unwrapped
Ear to Ear Jewelry

As featured in OaklandUnwrapped.com, Oakland local jewelry designer Serena offers beautiful creations at great prices.
Multiple 14K Gold and vermeil chains intertwine with carved jasper and coconut shell beads and a unique bird charm, interspersed with delicate pink fresh water pearls. 14K gold closure, 18 inches. $105


