dimondites

Click on image to view an animated video about RecycledBank’s shared cash incentive to recruit participation. Unfortunate for us, it’s in Philadelphia. I think we are seeing the first of many changes to happen soon. Competition has decided it wants to be eco-friendly too.  The increasingly burdening competition between two recyclers has created the need for self-promotion, and there’s no better promotion than “cash back.” There’s something to be said about having a little competition. (I happen to like competition,

I find this extremely encouraging. [Sadly,] I do feel that mass change will most likely happen (or happen at a much faster pace) only when the individuals are rewarded at the individual level for their actions.

_{via popgadget}